Starfish

Italian jewelry designer,  Elsa Peretti created a new collection, Starfish, for Tiffany & Co. The idea behind the Starfish collection is that "the starfish evokes life beneath the waves and in the celestial heavens." This is what the ad portrays.  


I really like this ad because it is stunning. The beautiful sparkling diamond starfish resting peacefully on top of a woman's foot surrounded by other perfect colorful shells and starfish in the crystal clear ocean water is alluring. 


This ad is impossible to miss while flipping through a magazine and it is just as hard not to take time to really look at and admire the illustration. 


If you can afford this type of jewelry, you will buy a piece from this collection.  

The new Essence of Joy

The Giorgio Armani Acqua di Gioia perfume advertisement emits a soothing mystical sensation.  The aqua color surroundings along with the woman's enchanting eyes and matching perfume help give this extraordinary effect. The ad generates a sense of sophistication as well as organic and is also youthful yet mature. Therefore, this perfume appeals to many women and young teens. 


The new Essence of Joy tagline fits appropriately because the ad and therefore the perfume strikes a feeling of pleasure as indicated. 


This ad was successful because out of the dozen perfume ads in a Glamour magazine I recently bought, this is the perfume I remembered the most and the one I would buy.  

Where you book matters

Expedia Commercial
Expedia creatively exploits its versatile service it provides to its customers.

In the ad, a business man narrates how he gets to conferences faster than his coworkers. He explains that through Expedia you can mix and match airlines, therefore, there are more flight options that enables you to find the combination that gets you there and back the quickest.

There are many businessmen who travel frequently who appreciate this flexibility with flights and airlines in order to get to places and back home quickly. Therefore, the ad successfully targets these employees. However, this ad is also appeals to other travelers as well because they too value and benefit through this freedom.

I really liked this ad because not only is its message clear and compelling, the ad itself is captivating. The scenes displayed on building blocks are a memorable fun way to portray Expedia's versatility. Also, the ad plays a catchy popular tune to engage its viewers.

In addition, its tagline "Where you book matters" prompts travelers to reconsider booking through traditional airlines and motivates people to reserve flights through Expedia.

Kit Kats for Halloween!

  

With halloween around the corner, I think that Kit Kat's commercial was a smart idea. The commercial shows Kit Kats being poured into bowls while kids tricking or treating around the neighborhood. The kids are happy and polite taking a Kit Kat.

During this commercial I reminisced to the time when I was little and went trick or treating. Kit Kats were definitely a primary choice of candy to take; therefore this commercial is a good reminder for mom's to buy the candy for their home to dish out Halloween night and also provokes children to pick Kit Kats out of the bowls. 

I know this commercial was effective because when my roommate and I saw this ad, we talked about Kit Kats and trick or treating, and when we stopped at Walgreens later that day, she bought a Kit Kat bar.

Michelin Tyres Saves Animals and Energy

This ad is part of the second phase of UK's campaign that continues to use the famous animated Michelin Man.


The Michelin's tyre ad caught my eye while flipping through a magazine; and I think that this ad is really effective. 


In this ad, the Michelin Man is seen stopping tragic roadkill deaths from occurring. The message shows that with Michelin tyres, you can prevent and help save the lives of furry innocent residents all thanks to the shorter stopping distance capability.


First of all, the animation aspect of the ad is captivating. The Michelin Man is almost 3-D like and pops out of the page and the expressions of the animals are also catching. Second, the message across the ad is clear and to the point. "Stop up to 3 meters shorter with Michelin energy saver tyres" So, not only will you be helping the environment by saving energy, but you will also help save the lives of innocent animals. 


Every driver who sees this ad can relate to it; we all have been driving when all of a sudden a critter scurries across the road. Most drivers do not like hitting or running over these critters on the road; therefore, they will be interested in these tyres. 

"Make sure your little pumpkin gets there safely"

"Make sure your little pumpkin gets there safely"

This commercial is extremely difficult to take seriously. The best way to describe this ad is that it is way too sappy and overzealous that it makes one nauseated. I hate the cheesy Disney aspect that is assimilated into the ad, especially the horse sound effects. I hate that the girl is so happy to be in her booster seat. When the kid is that old... they do not want to be in a BOOSTER SEAT! Kids jump to sit in the front seat way before they reach the "magic" height 4'9".  I also hate the narrator's phony, gentle, cutesy tone that she uses...I'm not buying it! Finally to top it off, I hate the "Make sure your little pumpkin gets there safely" remark. This is so corny that it irritates me.


Watching this ad is almost as detestable as the kids who are forced to sit in booster seats until they reach 4'9"-- I feel ya shorties!

Moms' Secret about Chef Boyardee

Chef Boyardee Commercial

I think this commercial is witty and very effective because it hits its target really well.

Most kids are not to fond of vegetables and mothers of all people know this. Therefore, I think it's smart to advertise to mothers that their ravioli is not only "obviously delicious" but also that the vegetables in the ravioli is "secretly delicious." Besides, the mother is the one likely to buy the groceries, so the next time she goes shopping, the Chef Boyardee ravioli is likely to catch her attention and will then try the product because not only is it something new for their child to try but also healthy and takes care of the daily recommended servings of vegetables.

So, the commercial definitely catches your attention because it is funny and accurate. The dad is about to spoil the secret, which would result in the kid not wanting the Chef Boyardee ravioli, but the mom quickly catches the dad's almost mistake by cleverly covering it up by turning on the disposal and clinking pans together.