Michelin Tyres Saves Animals and Energy

This ad is part of the second phase of UK's campaign that continues to use the famous animated Michelin Man.


The Michelin's tyre ad caught my eye while flipping through a magazine; and I think that this ad is really effective. 


In this ad, the Michelin Man is seen stopping tragic roadkill deaths from occurring. The message shows that with Michelin tyres, you can prevent and help save the lives of furry innocent residents all thanks to the shorter stopping distance capability.


First of all, the animation aspect of the ad is captivating. The Michelin Man is almost 3-D like and pops out of the page and the expressions of the animals are also catching. Second, the message across the ad is clear and to the point. "Stop up to 3 meters shorter with Michelin energy saver tyres" So, not only will you be helping the environment by saving energy, but you will also help save the lives of innocent animals. 


Every driver who sees this ad can relate to it; we all have been driving when all of a sudden a critter scurries across the road. Most drivers do not like hitting or running over these critters on the road; therefore, they will be interested in these tyres. 

"Make sure your little pumpkin gets there safely"

"Make sure your little pumpkin gets there safely"

This commercial is extremely difficult to take seriously. The best way to describe this ad is that it is way too sappy and overzealous that it makes one nauseated. I hate the cheesy Disney aspect that is assimilated into the ad, especially the horse sound effects. I hate that the girl is so happy to be in her booster seat. When the kid is that old... they do not want to be in a BOOSTER SEAT! Kids jump to sit in the front seat way before they reach the "magic" height 4'9".  I also hate the narrator's phony, gentle, cutesy tone that she uses...I'm not buying it! Finally to top it off, I hate the "Make sure your little pumpkin gets there safely" remark. This is so corny that it irritates me.


Watching this ad is almost as detestable as the kids who are forced to sit in booster seats until they reach 4'9"-- I feel ya shorties!

Moms' Secret about Chef Boyardee

Chef Boyardee Commercial

I think this commercial is witty and very effective because it hits its target really well.

Most kids are not to fond of vegetables and mothers of all people know this. Therefore, I think it's smart to advertise to mothers that their ravioli is not only "obviously delicious" but also that the vegetables in the ravioli is "secretly delicious." Besides, the mother is the one likely to buy the groceries, so the next time she goes shopping, the Chef Boyardee ravioli is likely to catch her attention and will then try the product because not only is it something new for their child to try but also healthy and takes care of the daily recommended servings of vegetables.

So, the commercial definitely catches your attention because it is funny and accurate. The dad is about to spoil the secret, which would result in the kid not wanting the Chef Boyardee ravioli, but the mom quickly catches the dad's almost mistake by cleverly covering it up by turning on the disposal and clinking pans together.

Hydroxy-cut the crap

Do people fall for this?

I was watching TV when I came across an ad for Hydroxycut. 


This company claims Hydroxycut is "Clinically proven weight loss with a powerful primary ingredient complex that can help you lose more weight than dieting alone." 


While this product may help one to lose more weight, lets be honest, it does not give every man a 6 pack and every women a super model body!! This however is what their advertisements lead poor men and women to believe. 


Later, I visited the website and on the opening page there was a before and after picture of a woman with an ideal body who lost 23lbs in 9 weeks. Under the picture, in small writing says "Ciara used Hydroxycut and diet and exercise and was remunerated." BINGO. This woman was remunerated. This woman probably worked her butt off exercising while forcing herself to eat only certain healthy foods.  


Men and women need to understand that when they see these advertisements for weight loss supplements they are unrealistic and really the key to obtaining "a society acceptable" body is exercise and diet!