Monday, September 20, 2010

Moms' Secret about Chef Boyardee

Chef Boyardee Commercial

I think this commercial is witty and very effective because it hits its target really well.

Most kids are not to fond of vegetables and mothers of all people know this. Therefore, I think it's smart to advertise to mothers that their ravioli is not only "obviously delicious" but also that the vegetables in the ravioli is "secretly delicious." Besides, the mother is the one likely to buy the groceries, so the next time she goes shopping, the Chef Boyardee ravioli is likely to catch her attention and will then try the product because not only is it something new for their child to try but also healthy and takes care of the daily recommended servings of vegetables.

So, the commercial definitely catches your attention because it is funny and accurate. The dad is about to spoil the secret, which would result in the kid not wanting the Chef Boyardee ravioli, but the mom quickly catches the dad's almost mistake by cleverly covering it up by turning on the disposal and clinking pans together.

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