This ad is part of the second phase of UK's campaign that continues to use the famous animated Michelin Man.
The Michelin's tyre ad caught my eye while flipping through a magazine; and I think that this ad is really effective.
In this ad, the Michelin Man is seen stopping tragic roadkill deaths from occurring. The message shows that with Michelin tyres, you can prevent and help save the lives of furry innocent residents all thanks to the shorter stopping distance capability.
First of all, the animation aspect of the ad is captivating. The Michelin Man is almost 3-D like and pops out of the page and the expressions of the animals are also catching. Second, the message across the ad is clear and to the point. "Stop up to 3 meters shorter with Michelin energy saver tyres" So, not only will you be helping the environment by saving energy, but you will also help save the lives of innocent animals.
Every driver who sees this ad can relate to it; we all have been driving when all of a sudden a critter scurries across the road. Most drivers do not like hitting or running over these critters on the road; therefore, they will be interested in these tyres.
No comments:
Post a Comment