With halloween around the corner, I think that Kit Kat's commercial was a smart idea. The commercial shows Kit Kats being poured into bowls while kids tricking or treating around the neighborhood. The kids are happy and polite taking a Kit Kat.
During this commercial I reminisced to the time when I was little and went trick or treating. Kit Kats were definitely a primary choice of candy to take; therefore this commercial is a good reminder for mom's to buy the candy for their home to dish out Halloween night and also provokes children to pick Kit Kats out of the bowls.
I know this commercial was effective because when my roommate and I saw this ad, we talked about Kit Kats and trick or treating, and when we stopped at Walgreens later that day, she bought a Kit Kat bar.
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