Clean is the new black?

According to Reach Different by Design, "Clean is the new black."

When one hears the expression "____ is the new black" it indicates that this is a new sudden trend that is replacing the previous trend. This ad fails to make consumers believe this toothbrush is a new trend. The woman is wearing a hideous dress if you can even call it that with toothbrushes incorporated into the design. Another flaw is that the tooth brushes do not even stand out because it matches the ugly pattern of the dress. Therefore, if someone is flipping through a magazine with this ad, he/she will only see a funny obscure looking outfit. In addition, having clean teeth has been valued for a long time; therefore, it is not a new thing.

The message the ad aims to declare is that Reach gave the toothbrush an angled neck and contoured bristles resulting in a brush that's designed to clean stylishly. They should have come up with a better way to show off the angled neck and how this will help keep your teeth clean.