What are you made of?

The ad for tennis superstar, Maria Sharapova's TAG Heuer designed watch is compelling. Not only is the star athlete a key element to the ad, but the overall tone of the ad is alluring. The tone of the shading and coloring make the ad unique and brings attention to it, the tone of Sharapova and her poised manner is enticing, and the tone of the ad is grabbing. The ad states Sharapova's watch is her formula 1 steel and ceramic watch with diamonds and asks, "What are you made of?" Her watch is clearly made of quality components; therefore, people are going to respond that they want to be made of the same tough durableness as Maria Sharapova and will want to wear this watch. It reminds me of Nike- JUST DO IT and selling performance. Therefore, I think this ad is successful.