Where you book matters

Expedia Commercial
Expedia creatively exploits its versatile service it provides to its customers.

In the ad, a business man narrates how he gets to conferences faster than his coworkers. He explains that through Expedia you can mix and match airlines, therefore, there are more flight options that enables you to find the combination that gets you there and back the quickest.

There are many businessmen who travel frequently who appreciate this flexibility with flights and airlines in order to get to places and back home quickly. Therefore, the ad successfully targets these employees. However, this ad is also appeals to other travelers as well because they too value and benefit through this freedom.

I really liked this ad because not only is its message clear and compelling, the ad itself is captivating. The scenes displayed on building blocks are a memorable fun way to portray Expedia's versatility. Also, the ad plays a catchy popular tune to engage its viewers.

In addition, its tagline "Where you book matters" prompts travelers to reconsider booking through traditional airlines and motivates people to reserve flights through Expedia.