Sprint Break Up Commercial
Sprint humorously presents its new $69.99 everything data plan.
A woman sitting across from her boyfriend at a restaurant, breaks up with him via text, email, and over the phone. She also points out to him that she updated her Facebook status to single through the internet. After each instance, she explains that she is able to do this because everything is unlimited and therefore not costing her extra.
The ad stresses that only Sprint's plan provides unlimited text, email, voice, and web for the price, while other companies like AT&T and Verizon only include voice.
This Sprint commercial is a lighthearted way to show its benefits. It catches its viewer's attention by taking a potentially awkward situation and turning it into a comedy. While it is comical, the commercial also has some truth to it. Relationships depend on these services today and sadly, several breakups are done through text, email, and/or over the phone.
I think Sprint did a very good job making its point. It overemphasized its unlimited everything plan for only $69.99 in way that people can relate to, have a good laugh over, and ultimately get them to consider switching providers.
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