Olay's body wash advertisement brings awareness to consumers that they might not be getting their monies worth with their current body wash. Olay claims they have "2X the combined cleansers and moisturizes and 25% less water than the top-selling body wash..." Therefore, separating their product.
The ad is effective because consumers are now concerned that they have been paying for body wash that is useless. The ad does a good job of making other body washes seem bland and ineffective through the illustration. The body wash contains only water, and the color of the water blends in the the blue area surrounding it, which is what gives it this effect. On the other hand, the Olay ultra moisture body wash container is colorful with bubbles streaming down.
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