The Giorgio Armani Acqua di Gioia perfume advertisement emits a soothing mystical sensation. The aqua color surroundings along with the woman's enchanting eyes and matching perfume help give this extraordinary effect. The ad generates a sense of sophistication as well as organic and is also youthful yet mature. Therefore, this perfume appeals to many women and young teens.
The new Essence of Joy tagline fits appropriately because the ad and therefore the perfume strikes a feeling of pleasure as indicated.
This ad was successful because out of the dozen perfume ads in a Glamour magazine I recently bought, this is the perfume I remembered the most and the one I would buy.
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