"Don't just volumize, millionize your lashes..."
This tagline from L'oreal's new mascara commercial sells the product. A lot of mascara commercials have already used the word volumize again and again to describe the effect of their product, so L'oreal's tagline creates superiority over other brands. Also, the ad points out the mascara's in-built excess wiper, which removes excess mascara for no clumps to distinguish its product from other brands. Every woman who uses mascara can appreciate this function because mascara does clump easily.
In addition, Eva Longoria endorsing the product gives it supremacy. Eva Longoria is gorgeous, has amazing eyes, and she is known for her fashion. Therefore, women and teenage girls are going to want the mascara she uses.
For these reasons, L'oreal's commercial is very effective and enough so for me to want to buy and try this mascara.
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