What are you made of?

The ad for tennis superstar, Maria Sharapova's TAG Heuer designed watch is compelling. Not only is the star athlete a key element to the ad, but the overall tone of the ad is alluring. The tone of the shading and coloring make the ad unique and brings attention to it, the tone of Sharapova and her poised manner is enticing, and the tone of the ad is grabbing. The ad states Sharapova's watch is her formula 1 steel and ceramic watch with diamonds and asks, "What are you made of?" Her watch is clearly made of quality components; therefore, people are going to respond that they want to be made of the same tough durableness as Maria Sharapova and will want to wear this watch. It reminds me of Nike- JUST DO IT and selling performance. Therefore, I think this ad is successful.   

Millionize your lashes

"Don't just volumize, millionize your lashes..." 


This tagline from L'oreal's new mascara commercial sells the product. A lot of mascara commercials have already used the word volumize again and again to describe the effect of their product, so L'oreal's tagline creates superiority over other brands. Also, the ad points out the mascara's in-built excess wiper, which removes excess mascara for no clumps to distinguish its product from other brands. Every woman who uses mascara can appreciate this function because mascara does clump easily.    


In addition, Eva Longoria endorsing the product gives it supremacy. Eva Longoria  is gorgeous, has amazing eyes, and she is known for her fashion. Therefore, women and teenage girls are going to want the mascara she uses. 


For these reasons, L'oreal's commercial is very effective and enough so for me to want to buy and try this mascara. 

Garnier's Blow Dry Perfector

The ad for Garnier's Blow Dry Perfector makes it tempting for adolescent girls and young women to try out.

The ad highlights the product's capability to keep hair straight for up to 7 washes with only one application. The ad also points out how easy it is to use with only two simple steps.

For girls like me who have thick, curly, and/or hard to manage hair, this ad is very appealing. Normally, it takes me about 45 minutes to straighten my hair; therefore, I rarely take the time to do so. The woman using the product in the ad has very sleek and shiny hair; hair that women like me wish they had. Seeing this ad, I am definitely interested in testing it out, but I would look at reviews online first to make sure the product works like it says it will; it sounds too good to be true.

Chanel's Chance

Chanel missed its "Chance" to inspire young women to buy this perfume. 

I have several problems with the woman holding the perfume. First, the ad is attempting to target young women with a naked model. In some cases, this may work if women believe the product will make them feel sexy; however, the woman in this ad just looks foolish. The flowers wrapped around her, especially the hideous flower on top of her head make her look like an idiot. Also, the model looks like a little fairy and has the shape of a string bean making her appear awkward. This ad is a turnoff.

After seeing this ad, I would not buy this perfume. 

Olay Body Wash

Olay's body wash advertisement brings awareness to consumers that they might not be getting their monies worth with their current body wash.  Olay claims they have "2X the combined cleansers and moisturizes and 25% less water than the top-selling body wash..." Therefore, separating their product.

The ad is effective because consumers are now concerned that they have been paying for body wash that is useless. The ad does a good job of making other body washes seem bland and ineffective through the illustration. The body wash contains only water, and the color of the water blends in the the blue area surrounding it, which is what gives it this effect. On the other hand, the Olay ultra moisture body wash container is colorful with bubbles streaming down.

Sprint's new $69.99 everything data plan

Sprint Break Up Commercial


Sprint humorously presents its new $69.99 everything data plan.

A woman sitting across from her boyfriend at a restaurant, breaks up with him via text, email, and over the phone. She also points out to him that she updated her Facebook status to single through the internet. After each instance, she explains that she is able to do this because everything is unlimited and therefore not costing her extra.

The ad stresses that only Sprint's plan provides unlimited text, email, voice, and web for the price, while other companies like AT&T and Verizon only include voice.

This Sprint commercial is a lighthearted way to show its benefits. It catches its viewer's attention by taking a potentially awkward situation and turning it into a comedy.  While it is comical, the commercial also has some truth to it. Relationships depend on these services today and sadly, several breakups are done through text, email, and/or over the phone.

I think Sprint did a very good job making its point. It overemphasized its unlimited everything plan for only $69.99 in way that people can relate to, have a good laugh over, and ultimately get them to consider switching providers.

Clean is the new black?

According to Reach Different by Design, "Clean is the new black."

When one hears the expression "____ is the new black" it indicates that this is a new sudden trend that is replacing the previous trend. This ad fails to make consumers believe this toothbrush is a new trend. The woman is wearing a hideous dress if you can even call it that with toothbrushes incorporated into the design. Another flaw is that the tooth brushes do not even stand out because it matches the ugly pattern of the dress. Therefore, if someone is flipping through a magazine with this ad, he/she will only see a funny obscure looking outfit. In addition, having clean teeth has been valued for a long time; therefore, it is not a new thing.

The message the ad aims to declare is that Reach gave the toothbrush an angled neck and contoured bristles resulting in a brush that's designed to clean stylishly. They should have come up with a better way to show off the angled neck and how this will help keep your teeth clean.