What are you made of?

The ad for tennis superstar, Maria Sharapova's TAG Heuer designed watch is compelling. Not only is the star athlete a key element to the ad, but the overall tone of the ad is alluring. The tone of the shading and coloring make the ad unique and brings attention to it, the tone of Sharapova and her poised manner is enticing, and the tone of the ad is grabbing. The ad states Sharapova's watch is her formula 1 steel and ceramic watch with diamonds and asks, "What are you made of?" Her watch is clearly made of quality components; therefore, people are going to respond that they want to be made of the same tough durableness as Maria Sharapova and will want to wear this watch. It reminds me of Nike- JUST DO IT and selling performance. Therefore, I think this ad is successful.   

Millionize your lashes

"Don't just volumize, millionize your lashes..." 


This tagline from L'oreal's new mascara commercial sells the product. A lot of mascara commercials have already used the word volumize again and again to describe the effect of their product, so L'oreal's tagline creates superiority over other brands. Also, the ad points out the mascara's in-built excess wiper, which removes excess mascara for no clumps to distinguish its product from other brands. Every woman who uses mascara can appreciate this function because mascara does clump easily.    


In addition, Eva Longoria endorsing the product gives it supremacy. Eva Longoria  is gorgeous, has amazing eyes, and she is known for her fashion. Therefore, women and teenage girls are going to want the mascara she uses. 


For these reasons, L'oreal's commercial is very effective and enough so for me to want to buy and try this mascara. 

Garnier's Blow Dry Perfector

The ad for Garnier's Blow Dry Perfector makes it tempting for adolescent girls and young women to try out.

The ad highlights the product's capability to keep hair straight for up to 7 washes with only one application. The ad also points out how easy it is to use with only two simple steps.

For girls like me who have thick, curly, and/or hard to manage hair, this ad is very appealing. Normally, it takes me about 45 minutes to straighten my hair; therefore, I rarely take the time to do so. The woman using the product in the ad has very sleek and shiny hair; hair that women like me wish they had. Seeing this ad, I am definitely interested in testing it out, but I would look at reviews online first to make sure the product works like it says it will; it sounds too good to be true.

Chanel's Chance

Chanel missed its "Chance" to inspire young women to buy this perfume. 

I have several problems with the woman holding the perfume. First, the ad is attempting to target young women with a naked model. In some cases, this may work if women believe the product will make them feel sexy; however, the woman in this ad just looks foolish. The flowers wrapped around her, especially the hideous flower on top of her head make her look like an idiot. Also, the model looks like a little fairy and has the shape of a string bean making her appear awkward. This ad is a turnoff.

After seeing this ad, I would not buy this perfume. 

Olay Body Wash

Olay's body wash advertisement brings awareness to consumers that they might not be getting their monies worth with their current body wash.  Olay claims they have "2X the combined cleansers and moisturizes and 25% less water than the top-selling body wash..." Therefore, separating their product.

The ad is effective because consumers are now concerned that they have been paying for body wash that is useless. The ad does a good job of making other body washes seem bland and ineffective through the illustration. The body wash contains only water, and the color of the water blends in the the blue area surrounding it, which is what gives it this effect. On the other hand, the Olay ultra moisture body wash container is colorful with bubbles streaming down.

Sprint's new $69.99 everything data plan

Sprint Break Up Commercial


Sprint humorously presents its new $69.99 everything data plan.

A woman sitting across from her boyfriend at a restaurant, breaks up with him via text, email, and over the phone. She also points out to him that she updated her Facebook status to single through the internet. After each instance, she explains that she is able to do this because everything is unlimited and therefore not costing her extra.

The ad stresses that only Sprint's plan provides unlimited text, email, voice, and web for the price, while other companies like AT&T and Verizon only include voice.

This Sprint commercial is a lighthearted way to show its benefits. It catches its viewer's attention by taking a potentially awkward situation and turning it into a comedy.  While it is comical, the commercial also has some truth to it. Relationships depend on these services today and sadly, several breakups are done through text, email, and/or over the phone.

I think Sprint did a very good job making its point. It overemphasized its unlimited everything plan for only $69.99 in way that people can relate to, have a good laugh over, and ultimately get them to consider switching providers.

Clean is the new black?

According to Reach Different by Design, "Clean is the new black."

When one hears the expression "____ is the new black" it indicates that this is a new sudden trend that is replacing the previous trend. This ad fails to make consumers believe this toothbrush is a new trend. The woman is wearing a hideous dress if you can even call it that with toothbrushes incorporated into the design. Another flaw is that the tooth brushes do not even stand out because it matches the ugly pattern of the dress. Therefore, if someone is flipping through a magazine with this ad, he/she will only see a funny obscure looking outfit. In addition, having clean teeth has been valued for a long time; therefore, it is not a new thing.

The message the ad aims to declare is that Reach gave the toothbrush an angled neck and contoured bristles resulting in a brush that's designed to clean stylishly. They should have come up with a better way to show off the angled neck and how this will help keep your teeth clean.

Starfish

Italian jewelry designer,  Elsa Peretti created a new collection, Starfish, for Tiffany & Co. The idea behind the Starfish collection is that "the starfish evokes life beneath the waves and in the celestial heavens." This is what the ad portrays.  


I really like this ad because it is stunning. The beautiful sparkling diamond starfish resting peacefully on top of a woman's foot surrounded by other perfect colorful shells and starfish in the crystal clear ocean water is alluring. 


This ad is impossible to miss while flipping through a magazine and it is just as hard not to take time to really look at and admire the illustration. 


If you can afford this type of jewelry, you will buy a piece from this collection.  

The new Essence of Joy

The Giorgio Armani Acqua di Gioia perfume advertisement emits a soothing mystical sensation.  The aqua color surroundings along with the woman's enchanting eyes and matching perfume help give this extraordinary effect. The ad generates a sense of sophistication as well as organic and is also youthful yet mature. Therefore, this perfume appeals to many women and young teens. 


The new Essence of Joy tagline fits appropriately because the ad and therefore the perfume strikes a feeling of pleasure as indicated. 


This ad was successful because out of the dozen perfume ads in a Glamour magazine I recently bought, this is the perfume I remembered the most and the one I would buy.  

Where you book matters

Expedia Commercial
Expedia creatively exploits its versatile service it provides to its customers.

In the ad, a business man narrates how he gets to conferences faster than his coworkers. He explains that through Expedia you can mix and match airlines, therefore, there are more flight options that enables you to find the combination that gets you there and back the quickest.

There are many businessmen who travel frequently who appreciate this flexibility with flights and airlines in order to get to places and back home quickly. Therefore, the ad successfully targets these employees. However, this ad is also appeals to other travelers as well because they too value and benefit through this freedom.

I really liked this ad because not only is its message clear and compelling, the ad itself is captivating. The scenes displayed on building blocks are a memorable fun way to portray Expedia's versatility. Also, the ad plays a catchy popular tune to engage its viewers.

In addition, its tagline "Where you book matters" prompts travelers to reconsider booking through traditional airlines and motivates people to reserve flights through Expedia.

Kit Kats for Halloween!

  

With halloween around the corner, I think that Kit Kat's commercial was a smart idea. The commercial shows Kit Kats being poured into bowls while kids tricking or treating around the neighborhood. The kids are happy and polite taking a Kit Kat.

During this commercial I reminisced to the time when I was little and went trick or treating. Kit Kats were definitely a primary choice of candy to take; therefore this commercial is a good reminder for mom's to buy the candy for their home to dish out Halloween night and also provokes children to pick Kit Kats out of the bowls. 

I know this commercial was effective because when my roommate and I saw this ad, we talked about Kit Kats and trick or treating, and when we stopped at Walgreens later that day, she bought a Kit Kat bar.

Michelin Tyres Saves Animals and Energy

This ad is part of the second phase of UK's campaign that continues to use the famous animated Michelin Man.


The Michelin's tyre ad caught my eye while flipping through a magazine; and I think that this ad is really effective. 


In this ad, the Michelin Man is seen stopping tragic roadkill deaths from occurring. The message shows that with Michelin tyres, you can prevent and help save the lives of furry innocent residents all thanks to the shorter stopping distance capability.


First of all, the animation aspect of the ad is captivating. The Michelin Man is almost 3-D like and pops out of the page and the expressions of the animals are also catching. Second, the message across the ad is clear and to the point. "Stop up to 3 meters shorter with Michelin energy saver tyres" So, not only will you be helping the environment by saving energy, but you will also help save the lives of innocent animals. 


Every driver who sees this ad can relate to it; we all have been driving when all of a sudden a critter scurries across the road. Most drivers do not like hitting or running over these critters on the road; therefore, they will be interested in these tyres. 

"Make sure your little pumpkin gets there safely"

"Make sure your little pumpkin gets there safely"

This commercial is extremely difficult to take seriously. The best way to describe this ad is that it is way too sappy and overzealous that it makes one nauseated. I hate the cheesy Disney aspect that is assimilated into the ad, especially the horse sound effects. I hate that the girl is so happy to be in her booster seat. When the kid is that old... they do not want to be in a BOOSTER SEAT! Kids jump to sit in the front seat way before they reach the "magic" height 4'9".  I also hate the narrator's phony, gentle, cutesy tone that she uses...I'm not buying it! Finally to top it off, I hate the "Make sure your little pumpkin gets there safely" remark. This is so corny that it irritates me.


Watching this ad is almost as detestable as the kids who are forced to sit in booster seats until they reach 4'9"-- I feel ya shorties!

Moms' Secret about Chef Boyardee

Chef Boyardee Commercial

I think this commercial is witty and very effective because it hits its target really well.

Most kids are not to fond of vegetables and mothers of all people know this. Therefore, I think it's smart to advertise to mothers that their ravioli is not only "obviously delicious" but also that the vegetables in the ravioli is "secretly delicious." Besides, the mother is the one likely to buy the groceries, so the next time she goes shopping, the Chef Boyardee ravioli is likely to catch her attention and will then try the product because not only is it something new for their child to try but also healthy and takes care of the daily recommended servings of vegetables.

So, the commercial definitely catches your attention because it is funny and accurate. The dad is about to spoil the secret, which would result in the kid not wanting the Chef Boyardee ravioli, but the mom quickly catches the dad's almost mistake by cleverly covering it up by turning on the disposal and clinking pans together.

Hydroxy-cut the crap

Do people fall for this?

I was watching TV when I came across an ad for Hydroxycut. 


This company claims Hydroxycut is "Clinically proven weight loss with a powerful primary ingredient complex that can help you lose more weight than dieting alone." 


While this product may help one to lose more weight, lets be honest, it does not give every man a 6 pack and every women a super model body!! This however is what their advertisements lead poor men and women to believe. 


Later, I visited the website and on the opening page there was a before and after picture of a woman with an ideal body who lost 23lbs in 9 weeks. Under the picture, in small writing says "Ciara used Hydroxycut and diet and exercise and was remunerated." BINGO. This woman was remunerated. This woman probably worked her butt off exercising while forcing herself to eat only certain healthy foods.  


Men and women need to understand that when they see these advertisements for weight loss supplements they are unrealistic and really the key to obtaining "a society acceptable" body is exercise and diet!